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Look into broadcast over IP trends in 2020

Broadcasting market, like very few others, continues to rapidly evolve and introduce new solutions concentrated on providing easy and inexpensive methods of streaming. Let's learn more about trends that came into play in 2020, and are currently impacting companies focused on broadcast over IP.

Increased interest in streaming over IP

As we all noticed, during the last few years, various streaming services and digital platforms gained in popularity and paved the way for their many successors. Of course, viewers are drawn to the brand new and exciting content these platforms supply, and they tend to choose streaming services that offer the most extensive array of entertainment. So it's not a surprise that in order to remain competitive, media content providers need to adequately balance their business. Most often than not, they tend to focus on supplying fresh and engaging content and cutting costs in other places. As a result, many companies will change their old video delivery system and choose more innovative solutions such as broadcast live video over IP. Thanks to this trend, they can lower their operational expenses and gain a solution that is much more cost-efficient in the long run.

Emphasis on live events in highest quality

More and more users tend to prefer watching time-shifted content on-demand, especially when it comes to viewing TV shows, movies and other entertainment. But there is still a lot of content that is consumed in real-time such as news channels, any live coverages and of course, sporting events.

That is why one of the main broadcast over IP trends in 2020 will be to focus on even better quality of streams from live venues and expanding the overall viewing experience to other devices. Distribution, especially of live events, needs to be scalable so it can reach really wide audiences. Content providers should aim at delivering their streams in the highest quality like 4K UHD as well. Broadcasters also need to remember that viewers want to be able to consume the content on various devices such as TVs, laptops, tablets, smartphones, or set-top boxes.

Importance of remote production

This year, by dealing with a global pandemic, we recognized the importance of flexible workflow, also in broadcasting companies. Many people feared that remote production would negatively impact the efficiency of the team. Actually, it's quite the opposite - this trend changed the previous workflow for better and increased productivity, especially when it comes to covering live events.

There is no need for the whole team to travel to the location so the company can reduce travel expenses and avoid shipping expensive equipment to the venue. It also means that the production staff can work remotely on multiple live projects at the same time. IP allows great flexibility when it comes to the transfer of the content - it can be sent between multiple facilities, in different cities, or even countries. Remote production means that the location of the employees is no longer an issue, so it enables companies to hire the best names in the business.